Okay, so we've got a title: "The Edsel: Ford's Million-Dollar Mistake."

“It’s not just a motorcycle, it’s a legacy.” As a designer, I’ve worked on modern scooters, electric two-wheelers, even premium sedans. But the day I stepped into the Royal Enfield plant to work on the Classic 350 , something felt different. This wasn’t just another manufacturing project—it was like stepping into a museum that was alive, roaring, and riding into the future. I wasn’t here to just make a bike. I was here to help build a timeless machine —in the most modern way possible.  The Challenge: Vintage Soul, Modern Spine The Classic 350 is iconic. That bulbous tank, the upright stance, the thump of its engine—all deeply nostalgic. But nostalgia doesn’t fit easily on a production line. As an experience designer , my job was to help Royal Enfield modernize how they build the 350—without killing what people love about it . How do you automate something that’s supposed to feel handmade? How do you build thousands of bikes a month t hat each feel personal ? That was...